In today’s digital age, the power of storytelling has transcended traditional methods. Dentists have a unique opportunity to engage with their audience and build trust through the captivating medium of video. From showcasing expertise to sharing patient success stories, video marketing allows dental professionals to connect with potential patients on a more personal level. Let us explore together the potential of video marketing and how it can help you grow your practice and reach a wider audience. Plus — We have a great team that can come to your office and make this happen should you want a hand to get it done.
Part of marketing your practice is telling your story to the people you are trying to reach, so they feel like they know you before they ever come through the doors. One of the best and most powerful ways to do that is through video, and these days, there is a wide variety of video styles to choose from. It is easier than ever for a dental practice to take advantage of the video + social media combination to boost the effectiveness of its marketing.
Short-form video is everywhere. Whether it is a social media channel like YouTube, Facebook, TikTok, or Instagram, or a website, you will find that businesses everywhere are posting videos online. And that is what consumers want. Video content is immensely popular, regardless of the subject matter. Healthcare professionals, including dentists, are taking advantage of this trend to spread awareness, combat misinformation, and, of course, advertise their services.
A dental practice can easily use video across all of its digital channels to deepen and broaden its marketing efforts. Adding videos to an existing website gives it more personality and provides an interactive element that will hold patients’ interest. To take it one step further, a dental practice can create a YouTube channel with informational and educational content that goes deeper than what is possible on a website alone. Having another outlet to post video offers additional flexibility to be creative and innovative.
Other social media channels, like Facebook, Instagram, and TikTok, offer an opportunity to create short but impactful videos that have the potential to reach a large number of people and possibly even go viral. The specific format of these videos is meant to grab the viewer’s attention with catchy background music, visual effects, and filters. Additionally, the videos are short enough to keep viewers wanting more. A string of short social media videos can tell a story in bite-sized pieces.
I have several clients who are taking advantage of video to enhance their marketing. Some of them have YouTube channels where they post smile transformation stories and tidbits about different aspects of oral healthcare, while others have ventured into the world of Reels and TikTok. One client is telling the story of a patient’s clear aligners journey by filming the various stages. Another has launched a TikTok channel for the practice’s support dog.
Video offers unlimited possibilities for serious and creative content and, with a little time and effort, can take any practice’s marketing to the next level. Professionally shot videos are certainly going to produce a higher quality result but will require a financial investment. However, if that is not in the budget, cell phones and other mobile devices are capable of producing excellent videos. So, with a decent phone plus the help of a free editing app and a little practice, anyone can make their own video content for little or no cost.
If you are looking for a way to elevate your practice’s digital marketing, video is a good place to start. With several platforms available to post content on and the wide variety of formats to choose from, the possibilities are endless. Video is a compelling medium for storytelling and can be adapted to suit the needs of any practice. You can be as creative as you wish and really consolidate your practice’s brand recognition, reputation, and personality through video.
Ready to take your dental practice to new heights with the power of video marketing? Partner with our experienced dental consultants at Perform DDS to create compelling videos that captivate your audience and communicate your unique brand story. Contact us today at (949) 232-4788. For more dental marketing tips and advice, follow us on Instagram!
Reference: [https://www.dentistrytoday.com/marketing-the-power-of-telling-your-story-through-video/]
